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Logo Case Study: Abstract Logo |
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ABOUT THIS LOGO The client knew what he wanted from the start as far as color was concerned. The logo was displayed on the website in the red and gray color combination, in addition the client wanted to see it in a dark orange and gray color. For the text, especially the slogan, we used narrow but clear fonts because both are quite long. We also gave the option of splitting the slogan up in two lines to make it larger and more legible. At the end, the client chose a layout with the slogan on one line, but still large enough to read easily. |
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