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Logo Case Study: Arrow Logo |
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ABOUT THIS LOGO This is a logo for an executive marketing consulting firm, hence the “arrow” and “bullseye” imagery. The “arrow” image also doubles up as the letter C (the first of the company’s initials), as well as an ocean wave (the client requested this with the intention of enhancing the feeling of motion and energy in the logo), and we thus succeeded in packing a fair amount of symbolism into a pretty simple design—which is the chief goal of a logo designer. The blue color that we've used also plays an important role in the design; it's serious enough for the corporate environment, but also bright enough to convey the vibrant and energetic spirit of the client's firm. |
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