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Logo Case Study: Eye Logo |
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ABOUT THIS LOGO This client's practice is located inside a Wal-Mart, and he wanted a somewhat up-scale logo which would distinguish his practice from its location. We began this logo project by focusing on different treatments of an elegant "A" monogram. Although the client liked these options, he was drawn to one of the layouts which featured a stylized drawing of an eye (the client liked the more personal feeling created by having the eye in the logo). The final logo is fairly close to our initial concept that the client liked, although we suggested a variety of fonts and color treatments. We finally settled on a modern, minimalist typeface (Blair Medium), and chose a mid-blue as the corporate color (this enhances the medical and technical aspects of the client's practice). |
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