Logo Case Study: Pillar Logo

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>> View more architecture/building logos

ABOUT THIS LOGO

This logo originally had a green and burgundy color scheme, but the customer requested that we provide some options for replacing the burgundy with a yellow-gold color. We generally try to avoid using yellow on its own, as it tends to disappear on a white background—in this case, however, the judicious use of yellow helped to brighten up the design and definitely improved it (legal logos are usually somewhat austere, so the color choice in this case will help to distinguish this client's firm in the industry). The horizontal format of this design will allow it to work very well on a letterhead, which is an important function for this logo in this client's practice.

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