Logo Design Clichés and Logo Types To Avoid

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Logo Design Clichés

There are some logo design clichés that you should avoid. Anything that you could classify as a "basic" shape is dangerous. Ask yourself: Is there a foreseeable chance that another designer could independantly come up with the same logo?

Let's do an example:

Here's a logo:

Or is it?

Nope, that's not a logo. It's a star. There are probably 12,733 companies in the world with an 8-pointed star for a logo.

Ok, let's make it unique...

Hmmm. A circle. Nope. That's still not a logo.

A shadow! I bet nobody's done that before! Still not a logo.

Too easy. Still not a logo.

Slanting something like this is done in 5 clicks in CorelDraw. The chance that sombody else did the same thing is pretty good. So it's not a logo. Still a basic shape.

Ok, now somethings happening. It's still pretty basic, but there is potential here. Let's refine it a bit:

Presto! That's a logo. Not a jaw-dropping logo, but it's no longer just a star in a circle. It's something unique enough to brand a company with!

Inexperienced designers often lack the ability to get away from the basic shape that they start with. It took me 7 tries in this example. A better designer might get there in only 3 tries. An inexperienced designer might need 30! But the end product needs to be unique. Unfortunately not all logo design companies get this, so if you contract a design company other than LogoAnts and you are presented with basic shapes instead of unique logos, insist on having them redone. You're also welcome to send your designer to this article! Educate him/her! Or... save yourself the trouble and hire LogoAnts to do your logo :-)

 


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