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Online Logo Design Going Up In Smoke?

The online logo design industry has long been criticized by traditional design agencies but now seems to be eating itself up from within.

A recent run of bad press has done it no good when industry leader "LogoWorks" was accused of stealing logo ideas from other designers. Of course they responded saying how seriously they take copyright etc. etc. Yackity smackity. Bottom line is that some of the LogoWorks design force lifted existing designs and presented them as original creations.

To compound the problems within the industry so many new logo design companies have sprung up over the last few years that logo comparison sites are now entering the scene to help company owners select reputable logo design companies. Their recommendations are questionable at best as they typically operate as affiliate marketers, so the logo design companies that pay good commissions tend to get good reviews.

There will always be big players who tarnish their reputations when they become too big, get bought up by bigger companies and begin to neglect details.

There will always be smaller players who see an opportunity for quick money and inevitably under-deliver.

The online logo design industry is not going up in smoke. Of course not. It's just growing up and growing pains are to be expected.

The value for money offered by online logo design firms is closing the doors of many established offline design firms that can't compete. Designers from non-first-world-countries can offer first world quality at third world prices - and the internet puts them right in your living room.

In the long run the logo design companies left standing will be the ones that are small enough to care and run by folks who want to build long term businesses. It's not about price. It's not even about quality. It's ultimately about honesty and the desire to deliver what the customer wants.

I say that like it's a new concept! ;-)


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