Notes about Real Estate & House Logos

Probably the biggest challenge with real estate logos lies in keeping it fresh. Because most real estate logos use a roof or a house in the logo it can easily happen that your roof/house logo ends up looking uncomfortably like an existing one. The trick is to integrate the house or roof with the company name and/or to combine it with something else - like a swoosh, a circle, a sun, clouds, mountains, you name it. Anything that will help set your real estate logo apart. If that thing can also tell the prospective client more about your company, so much the better.

A brilliant strategy that too few designers use is to illustrate a characteristic of the company. Rather than mountains in the background, what about a lion! Why not! Adding something a little unexpected to your real estate logo will ensure that it gets seen on yard signs etc. - and not only seen but remembered as well. Think Remax. That balloon logo does a great job of differentiating the company. Before you place your order, take some time to think about a characteristic of your company that sets you apart. What's the one thing that makes your company better than all the others? Once you have that, think of something we can draw to illustrate that characteristic. For example, if your company takes pride in it's open, friendly approach, an open door might be just the thing - or a dolphin! If you have a very specific idea, order a custom real estate logo from us and we'll make your idea a reality.